AD for the launch of the Moleskine classic notebooks in new colors: Coral Orange, Sapphire Blue, Citron Yellow, Green Willow.
The request was clear communication, particular and cheerful.
I decided to focus on the main feature, the colors.
The first proposal was to create outfits with notebooks and daily objects. The second proposal is using pure colors,simply by showing the artistic but elegant side of Moleskine.
Both were chosen.